We’ve spotted a fresh rumour bubbling up around Super Mario LEGO sets that, if true, could make the next wave of Mario builds feel surprisingly affordable. The pricing claims come via unibricks on Instagram and were picked up by Nintendo Life — take this with a pinch of salt, but the numbers laid out are specific enough to warrant a closer look.
What Was Reported
According to Nintendo Life, unibricks has shared a list of alleged set names, item numbers and US prices for a new Mario LEGO line. The most notable headline claim: the top-priced set in the rundown is listed at $99.99, while the cheapest is claimed to be $9.99. Nintendo Life notes it cannot definitively verify these figures.
Here’s the full lineup shared by unibricks, as reported:
- 72052 – Mario’s Pipe Jump — $9.99
- 72054 – Mario Kart: Racing with Mario — $14.99
- 72055 – Mario’s Beach Adventures — $19.99
- 72056 – Mario Kart: Luigi & Bowser Jr.’s Karts — $29.99
- 72057 – Yoshi at Mario’s House — $39.99
- 72058 – Mario Kart: Bowser’s Rumbling Kart — $59.99
- 72060 – Fire Mario & Bowser’s Castle — $99.99 (allegedly due for launch in January 2027)
- 72061 – Fire Luigi vs. Koopa Troopa Battle — $29.99
Per Nintendo Life, the majority of the sets listed fall under the $50 mark.
The Source & Credibility
We’re flagging this as a rumour: Nintendo Life explicitly said it could not definitively verify the information coming from unibricks. The original post appears on Instagram, which means the claims are coming from a third-party leak rather than an official LEGO or Nintendo announcement.
That said, the list is detailed, with item numbers and names alongside prices — details that make it easier to check later if and when official confirmation arrives. Still, as with any unconfirmed set of prices and product names, take this with a pinch of salt.
Community reaction — as captured in Nintendo Life’s report — skewed toward cautious optimism and scepticism in equal measure, with many readers querying whether such price points would include LEGO’s new Smart Play tech or be standalone, more traditional sets. The Smart Play system was explicitly mentioned in the report as a point of curiosity; Nintendo Life described Smart Play as including special bricks that make sounds depending on the users’ actions.
What It Could Mean
Price Tiers And Positioning
If the prices are accurate, LEGO might be aiming for a broad range of entry points for families and collectors — from small impulse buys at $9.99 to a premium display or play-focused set at $99.99. The report’s assertion that most sets are under $50 suggests a lineup designed to be accessible across different budgets, at least on paper.
This pricing slate would echo past rumours and coverage around LEGO price strategies; for context, we previously explored cheaper LEGO lineups in our coverage of other alleged sets and pricing ranges, including our look at alleged LEGO City price leaks and our earlier piece suggesting LEGO Super Mario could get minifigures. If true, it could reshape expectations for what a modern Mario LEGO release looks like.
The Smart Play Question
Another major unknown is whether any of these sets would include Smart Play bricks. Nintendo Life raised the same question: will these be traditional LEGO builds, or will some feature the sound-making Smart Play components? Pricing could be a clue — if most sets are inexpensive, they might exclude Smart Play hardware, which could be reserved for pricier releases. But that is speculation until official word arrives.
Why This Matters
These alleged prices matter because they affect how families, collectors and casual buyers will approach a new Super Mario LEGO line. Lower entry prices could broaden appeal and make it easier for more households to sample Mario sets without committing to a single expensive kit. Conversely, if the numbers are wrong, expectations could be set incorrectly and lead to disappointment.
We’ll be keeping an eye out for confirmation from LEGO or Nintendo. Until then, we’re intrigued — and cautious. If these leaks are accurate, this could be one of the more accessible LEGO licensing pushes we’ve seen on paper. If they’re not, we’ll need to wait for the companies involved to set the record straight.
