We’re tracking a box office rumour that, if true, would be enormous for Sony. According to Push Square, Sony’s new Spider-Man film Brand New Day reportedly pulled $168 million domestically on Friday and Sony Pictures is projecting a $325 million opening weekend. Take this with a pinch of salt — the numbers are alleged at this stage — but if those projections are accurate the film could be in a very rare race for the biggest domestic opening of all time.
What Was Reported
According to Push Square, the claims break down like this:
- Brand New Day reportedly earned $168 million domestically on Friday.
- Sony Pictures is projecting a $325 million opening weekend for the film.
- Some analysts allegedly believe the film could outperform that estimate, which would place it neck-and-neck with Avengers: Endgame and its reported domestic record of $357 million.
- The new film is positioned to comfortably displace Spider-Man: No Way Home, which currently holds Sony’s best-ever opening weekend at $260 million.
- Push Square also points out that the previous film in the Tom Holland saga went on to gross almost $2 billion internationally.
Push Square additionally notes star power attached to the current picture, calling out Tom Holland and co-stars Zendaya, Sadie Sink, and Mark Ruffalo as part of the ensemble.
The Source & Credibility
Who Is Speaking
These figures are being circulated according to Push Square. Push Square’s editorial byline and comment thread appear alongside the report; the site also includes a parenthetical reference to Hollywood Reporter within the text. Push Square’s editor, Sammy, is identified in the source copy as having “over 15 years of experience” analysing the industry.
How Much Trust To Place In The Numbers
It’s important to be cautious here. Push Square frames the numbers as reported and credits other outlets in-line, and the report itself flags that “some analysts” expect even higher outcomes. That phrasing — and the presence of qualifying language like “reportedly” — suggests these figures should be treated as provisional. If true, they would be remarkable; if not, they could simply be early, optimistic estimates.
What It Could Mean
If the alleged Friday haul of $168 million and the projected $325 million weekend hold up, the implications are straightforward:
- The film could challenge Avengers: Endgame for the all-time domestic opening crown, currently noted here as $357 million, should analysts’ higher-end guesses prove accurate.
- Even the conservative projection would be enough to dethrone Spider-Man: No Way Home as Sony’s biggest-ever opening weekend, overtaking the reported $260 million mark.
- Given that the prior Tom Holland outing allegedly earned almost $2 billion internationally, a huge domestic launch could signal substantial global box office returns for Sony — though worldwide numbers are not provided in these claims.
All of the above is contingent on the numbers being accurate and final weekend tallies aligning with or surpassing the projections. Take this with a pinch of salt until studios and box office trackers publish confirmed totals.
Why This Matters
This story matters because, if true, it would represent both a major financial win and a high-profile cultural moment for Sony Pictures. Push Square’s write-up even notes that “Sony is set to make bank” on the new effort — an assertion that, while colloquial, underscores the potential commercial significance. The presence of established names like Tom Holland, Zendaya, Sadie Sink, and Mark Ruffalo is called out in the report as a factor bolstering the film’s box office prospects.
We’ll be watching for confirmed studio numbers and box office tracker updates to see whether these projected figures hold. For now, this is a loud, headline-grabbing rumour from Push Square that, if accurate, would make for one of the biggest openings in recent memory. As always, treat early projections as provisional and stay tuned for verified totals.
