TikTok is one of the biggest and most influential social media sites around right now. If something is going to become a trend, you\u2019ll almost certainly hear about it on TikTok first, and celebrities and influencers alike are lining up to be the next person to start a major craze. With such prominence and popularity, TikTok is in the spotlight right now, but there\u2019s lots of stuff you might not know about this giant of the social media world. Here are 15 things you might not have known about TikTok.<\/p>\n\n\n\n

1. TikTok and YouTube briefly had a rivalry<\/strong><\/h2>\n\n\n\n

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Around the time TikTok debuted, it was the subject of heated criticism by YouTubers, who alleged that it was too easy to make content on the platform. YouTube paid attention to TikTok\u2019s success, too, launching a \u201cYouTube Shorts\u201d feature, which many content creators moved to<\/a> after noticing huge subscriber growth.<\/p>\n\n\n\n

2. There are more than 3 million influencers on TikTok<\/strong><\/h2>\n\n\n\n

If you\u2019re looking to become a TikTok influencer, then you should know the competition is fierce. There are more than 3 million influencers working on TikTok right now. With numbers like that, it\u2019s no wonder many users are turning to a premium free following service for TikTok<\/a> to help them grow an organic following on the platform!<\/p>\n\n\n\n

3. TikTok and Douyin are not the same<\/strong><\/h2>\n\n\n\n

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While ByteDance may be trying to brand Douyin and TikTok as identical entities, the fact is that there are actually differences between the two. The layout and functionality are both similar, but you won\u2019t be able to find Western TikTok users on Douyin, which is the Chinese version of the app.<\/p>\n\n\n\n

4. Just one-third of TikTok users post every day<\/strong><\/h2>\n\n\n\n

It\u2019s a well-known fact that one way to increase your TikTok engagement is to post every single day. Despite this, only 34% of users<\/a> actually do so. This could indicate that the vast majority of TikTok users actually aren\u2019t on the platform to grow a following and would much rather simply watch content!<\/p>\n\n\n\n

5. Charli D\u2019Amelio still has the highest follower count<\/strong><\/h2>\n\n\n\n

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Charli D\u2019Amelio has held the highest TikTok count accolade since March 2020, when she overtook fellow creator Loren Gray. D\u2019Amelio is a choreographer, but she also makes other kinds of content as well, so she\u2019s a jack of all trades (and clearly a master of them all as well!).<\/p>\n\n\n\n

6. Everyone can now view their TikTok analytics<\/strong><\/h2>\n\n\n\n

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If you have a TikTok account – whether it\u2019s a personal account or a business account – you can now view your analytics. This is because TikTok changed account functionality last year<\/a>, retiring the \u201cCreator\u201d account type and simply making the analytics information available for all account types to view.<\/p>\n\n\n\n

7. You can view TikTok on your desktop<\/strong><\/h2>\n\n\n\n

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You\u2019ve probably never tried to do this, but did you know you can access TikTok via your desktop PC? It\u2019s true – you can use a laptop, too, and you can upload content, view other users\u2019 videos, and even check your analytics on the desktop version. It\u2019s not as intuitive as the mobile client, but it\u2019s still useful.<\/p>\n\n\n\n

8. TikTok is still banned in India<\/strong><\/h2>\n\n\n\n

Citing \u201csecurity concerns\u201d, the Indian government banned TikTok – along with many other Chinese apps – in 2020. Almost two years after that ban was instated, it still stands today, meaning that Indian users can\u2019t legally access TikTok from their App Stores in India.<\/p>\n\n\n\n

9. 20% of TikTok revenue comes from the US<\/strong><\/h2>\n\n\n\n

A disproportionate amount of revenue comes from the US when it comes to TikTok. There are around 80 million active monthly TikTok users in the US, which isn\u2019t even close to the majority of the app\u2019s base, but that base generates 20% of TikTok\u2019s revenue anyway. Unlike India, it looks like ByteDance can\u2019t afford to lose the US!<\/p>\n\n\n\n

10. Most of TikTok\u2019s users are women<\/strong><\/h2>\n\n\n\n

Statistics suggest that the majority of TikTok\u2019s users are women or identify as female<\/a>. Across 2019, 10% of women in the UK said they used TikTok, compared to 7.5% of men. These numbers change as you examine different countries, but usually, women are in the majority when it comes to TikTok users.<\/p>\n\n\n\n

11. Facebook created a failed TikTok competitor<\/strong><\/h2>\n\n\n\n

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Have you ever heard of Lasso? If not, there\u2019s a good reason for that: it was a competitor to TikTok launched by Facebook, and it had many similar features to ByteDance\u2019s app. However, it was unable to wrest control of the market from TikTok, and so it died an ignominious death in 2020<\/a>.\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

12. You can\u2019t request TikTok verification<\/strong><\/h2>\n\n\n\n

Unlike Twitter, Facebook, and various other social media platforms, TikTok doesn\u2019t have a process by which you can request verification. Instead, there\u2019s a dedicated team that will take care of the process for you. They have a set of guidelines they must follow in order to verify you, so there\u2019s a chance you won\u2019t be eligible.<\/p>\n\n\n\n

13. Most TikTok downloads are on iOS devices<\/strong><\/h2>\n\n\n\n

TikTok tends to enjoy more downloads on iOS devices than it does on Android phones and tablets. It\u2019s an incredibly popular app on both kinds of device, but stats suggest TikTok enjoys more popularity on iOS than Android. This is interesting when we consider that Android has a higher user base in total by far.<\/p>\n\n\n\n

14. You can download TikTok videos<\/strong><\/h2>\n\n\n\n

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Is there a particular TikTok video that you love and want to be able to access wherever you are? TikTok lets you do that. You can actually download TikTok videos and save them to your device (assuming, of course, that the creator has enabled downloads). The download feature can be accessed by simply hitting \u201cSave video\u201d while you\u2019re watching something.<\/p>\n\n\n\n

15. TikTok is strongly influencing the charts<\/strong><\/h2>\n\n\n\n

Many songs that become popular in the official music charts (no matter which country you\u2019re in) are influenced by being popular<\/a> on TikTok. Songs like \u201cSavage Love\u201d, \u201cAstronaut in the Ocean\u201d, and even Olivia Rodrigo\u2019s \u201cDriver\u2019s License\u201d all became popular in part thanks to TikTok.\u00a0 \u00a0 \u00a0 \u00a0<\/p>\n\n\n\n

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TikTok is one of the biggest and most influential social media sites around right now. If something is going to become a trend, you\u2019ll almost certainly hear about it on TikTok first, and celebrities and influencers alike are lining up to be the next person to start a major craze. With such prominence and popularity, … Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":7355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,26,221],"tags":[],"class_list":["post-7354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-tech","category-web"],"_links":{"self":[{"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/posts\/7354"}],"collection":[{"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/comments?post=7354"}],"version-history":[{"count":2,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/posts\/7354\/revisions"}],"predecessor-version":[{"id":7363,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/posts\/7354\/revisions\/7363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/media\/7355"}],"wp:attachment":[{"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/media?parent=7354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/categories?post=7354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nerdleaks.com\/wp-json\/wp\/v2\/tags?post=7354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}