We at NerdLeaks are following a new twist in WWE’s approach to games after Insider Gaming reported that the company filed two video game-related trademarks in May 2026. Take this with a pinch of salt — the filings are real per Insider Gaming, but what they might become is far from confirmed.
What Was Reported
According to Insider Gaming, WWE filed trademark applications for two names in May 2026. The company allegedly filed to trademark "WWE Superstar Scramble" on May 10, and later filed to trademark "WWE Hard Hitters" on May 18. Both filings carry the same published description indicating use in the video game space.
The published trademark description, quoted in Insider Gaming, is extensive and covers a wide range of game media and platforms: “video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; video games for use with wireless devices; online video games; video games for use via a global computer network and wireless devices; coin-fed amusement gaming machines; interactive video game programs and computer game cartridges; interactive multimedia computer games on all platforms comprised of computer hardware and computer game software; electronic games that involves interaction with a user interface to generate visual feedback on a video device,” per the filing text reproduced by Insider Gaming.
Insider Gaming also notes that WWE earlier this year filed three separate gaming-related trademarks that “suggested a potential generational clash between WWE Superstars,” though the company has not announced any projects beyond its annual console release.
The Source & Credibility
Insider Gaming is named as the source for these filings, and the write-up in question was authored by Robert DeFelice, per the byline included in the published piece. Insider Gaming’s coverage includes the quoted trademark descriptions and the specific filing dates for the two names.
Trademark filings are public records and, if accurately reported by Insider Gaming, the filings themselves are factual. That said, trademark applications are frequently used by companies to protect names they may never ultimately use. Therefore, even if the filings are legitimate, any claim that these names will become consumer-facing products remains speculative.
Why We’re Skeptical (And Interested)
- The filings cover a broad set of media and platforms, which could mean anything from a marketing placeholder to a major new title.
- Insider Gaming explicitly says it is not certain whether these trademarks will lead to a new video game release, or whether any such game would target mobile or console devices.
- WWE’s recent filings earlier in the year, per Insider Gaming, “suggested a potential generational clash between WWE Superstars,” but no related project announcements have followed.
What It Could Mean
If true, these two new trademarks — "WWE Superstar Scramble" and "WWE Hard Hitters" — could signal a few possible directions for WWE’s gaming portfolio. The filings’ wide-ranging description suggests WWE wanted to protect rights across virtually all common video-game-related media formats and delivery methods.
One reading is that WWE is simply broadening its IP protection, perhaps as a precaution around naming or merchandising. Another, more optimistic reading is that WWE might be experimenting with concepts that differ from its long-running annual console release model. But both ideas are speculative: Insider Gaming explicitly states it is not certain whether these trademarks will lead to a new video game release.
Insider Gaming also references earlier trademarks that hinted at thematic or roster-driven concepts (described as a “potential generational clash between WWE Superstars”), which if true could point to a willingness to try different gameplay or roster presentation approaches. Again, these are interpretations of filings — not game announcements.
Why This Matters
This story is notable for a few reasons. Per Insider Gaming, WWE has historically released a single, annual console title for years — the site even points to the 20th anniversary of WWE SmackDown vs. Raw 2007 as a milestone in that history. The company’s most recent console release mentioned by Insider Gaming is WWE 2K26, which Insider Gaming also covered for its surprising inclusion of Strauss Zelnick on the roster.
Trademark activity can be a leading indicator of plans, or it can be purely defensive. Take this with a pinch of salt: the filings for "WWE Superstar Scramble" and "WWE Hard Hitters" tell us WWE is at least considering those names for game-related use, and the official descriptions show intent to cover the full gamut of game media and platforms. Whether those names ever become playable experiences — and whether they would be mobile, console, or otherwise — remains unknown, according to Insider Gaming.
We’re keeping an eye on this because any genuine departure from WWE’s yearly console cadence would be newsworthy. For now, file these filings under “intriguing potential” rather than confirmed projects. According to Insider Gaming, more details may arrive later, and fans should take the filings with measured excitement.
